Retail Management

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Our Retail Management and What We Do?

Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use. In a layman’s language, retailing is nothing but transaction of goods between the seller and the end user as a single unit (piece) or in small quantities to satisfy the needs of the individual and for his direct consumption.

Introduction to Retail Management

  • Retail Merchandising
  • Promotional Merchandising
  • Pricing

Retail Merchandising

  • Merchandising
  • Presentation
  • Sourcing of Product

Cross Merchandising

  • Introduction to cross merchandising
  • Influencing the buying
  • Behaviour of the consumers

Visual Merchandising

  • The art of VM
  • Ambience of the store
  • Signage display

Category Management

  • Process of category management
  • Category captains
  • Concepts of segregation

Retail Marketing

  • Advertising
  • Various ways of advertising
  • Promotion of brand

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